The power of your EPOS system – how it can drive salesThe power of your EPOS system – how it can drive sales
If you own a dry cleaning or laundry business, it’s likely you’ll have heaps of data stored on your EPOS system – customer contact details, purchase history and frequency of visits to the shop, for example.
To help our clients get back on their feet, we’ve securely fastened our marketing caps and collated some ways in which you can better utilise your EPOS system, from driving additional sales, to enhancing your marketing potential.
Enhance your marketing
Your EPOS system is the holy grail to effective marketing. By understanding the data behind the scenes, you can begin to tailor your approach to ensure the appropriate messages are being delivered to the right audiences.
For example, when behaviour data shows the number of customers bringing in their suits for dry cleaning is increasing, you can use an automated email marketing platform to send these people details on any dry cleaning offers you have coming up (to up sell), advice on how to properly care for their suit or when they should book in their next dry cleaning appointment.
You could even use customer behaviour data to identify historically quiet periods and, as a result, run promotions and offers across your various marketing channels to boost sales in advance of those times.
Boost customer spend
EPOS systems are huge revenue generators. To boost customer spend, you could implement exclusive discounts for regular customers and introductory offers for new customers. All of this is easily managed on your EPOS system.
And to ensure returning business, why not implement loyalty cards that offer customers a free service following a series of visits to your shop? It sets you aside from competitors, your customer experience will improve and you’ll see far more returning customers walking through the door.
In-store advertising
Highly-sophisticated EPOS systems can now display in-store advertising. HD screens can showcase HD videos and photos of products and offers, which is ideal for inspiring impulse purchases at the collection desk.
There’s even the option of generating an additional revenue stream through third-party advertising for local businesses in different sectors to your own.
If you have any questions about the topics discussed in this article, please don’t hesitate to contact us. Likewise, if your existing EPOS system isn’t providing the functionality needed to drive your business forward, we’ve worked with a number of providers over the years who we’d be happy to recommend.
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